Legal.io in Brief
Legal.io is an analytics platform created to optimize the market for legal services by digitally coordinating the networks that make up the legal world.
Ordinarily, new clients expend considerable resources matching themselves with practitioners willing and able to take on their work at a suitable price. Legal aid organizations waste time turning away individuals who do not meet their income requirements, but are too often invisible to those who do. Small firms experience sharp peaks and troughs of interest they are not elastic enough to handle. Legal.io’s networking service hosts communities for participating attorneys and acts as middleman between those attorneys and potential clients. Making use of data-based assessment of legal services capacity, outcomes, and expertise, it redresses inefficiencies in the distribution of work between service providers, allowing lawyers to streamline intake procedures and so cut costs and fees. It tracks work as well as directing it: by collecting and clearly presenting data about what a task entails and when it must be completed, it offers a triage service to time-pressed attorneys, and performance management information to clients. Legal.io’s services are now used by over 1,000 practicing lawyers, and it powers digital networks for major non-profit legal service organizations, including bar associations and legal incubators.
Legal.io and other platforms
Legal.io is unique in its data-driven approach to legal referral, but there are other tools in the data analytics space that have the potential to become indispensable in the assessment of legal outcomes. Qualtrics is an experience management program which collects and processes data about customer (potentially entrepreneur) satisfaction and other forms of external evaluation with a statistics engine that is powerful but requires no training to use. (In May 2016, Qualtrics acquired Statwing, a startup that pioneered point-and-click interfaces for advanced statistical analysis, with a view to capitalizing on all opportunities to enhance ease of use.) Beyond customer feedback – which Qualtrics can make sophisticated assessment of over the whole course of business-client interaction – experience management encompasses employee evaluations. As such, this kind of tool might be used to benchmark the educational performance of clinics in addition to measuring client satisfaction. There is precedent for this kind of deployment in Harvard and Pennsylvania Law Schools, where Qualtrics is used for peer evaluation of classwork in academic programs.